Browsing by Author "Sezgin, S."
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Factors affecting the purchase intention of over the counter products in the self care actions of consumers
Salman, Unver, S.; Sezgin, S.; Uray, N. (Emerald Publishing, 2023)Purpose: Within the framework of the theory of planned behavior (TPB), this study aims to investigate which factors affect consumers’ purchase intention with regard to over-the-counters (OTCs), focusing on personal factors, ...