Browsing by Author "Toker, Ayşegül"
Now showing items 1-1 of 1
-
Social Media Adoption: A Process-Based Approach
Toker, Ayşegül; Seraj, Mina; Kuşçu, Asli; Yavuz, Ramazan; Koch, Stefan; Bisson, Christophe (Taylor & Francis Inc, 2016)This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment size and ownership as well as its consequence ...