Browsing by Author "Uray, N."
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Communicating Value in Healthcare Marketing from a Social Media Perspective
Çağlıyor, S.; Tosun, P.; Uray, N. (Springer, 2022)Sustainable healthcare policies and a developed healthcare industry are vital to countries’ competitiveness and productivity. The ongoing transformations in healthcare services and advances in health technologies and ... -
Factors affecting the purchase intention of over the counter products in the self care actions of consumers
Salman, Unver, S.; Sezgin, S.; Uray, N. (Emerald Publishing, 2023)Purpose: Within the framework of the theory of planned behavior (TPB), this study aims to investigate which factors affect consumers’ purchase intention with regard to over-the-counters (OTCs), focusing on personal factors, ... -
From E-Satisfaction to E-Repurchase Intention: How Is E-Repurchase Intention Mediated by E-Satisfaction and Moderated by Traditional Shopping Attitudes?
Demirbaş, E.; Gültekin, Salman, G.; Uray, N. (Springer, 2022)Successive developments in information technologies have brought important developments in the business world, one of which is e-commerce. Undoubtedly, consumers’ continuous adoption of online shopping, which has been ...