Browsing by ORCID "Kocak, Ozgecan/0000-0002-6974-2382"
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Shared Identity Schemas Shape Incumbent Responses to New Entrants
Kocak, Ozgecan; Topaler, Basak (Informs, 2022)An outstanding question in research on competitive strategy is what determines the strength and type of strategic response that incumbents deploy against new entrants. We argue that strategists' assessment of threat from ...