Browsing by Publisher "Emerald Group Publishing Ltd."
Now showing items 1-4 of 4
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Consumer-brand relationships in Turkey
(Emerald Group Publishing Ltd., 2018)Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer-brand relationship ... -
Experience consumption in Turkey
(Emerald Group Publishing Ltd., 2018)The consumer behaviour literature is evolving towards the assumption that products are inherently experiential bundles, and after all, all businesses are operating within the experienced economy. Experiences are much more ... -
The mystique of luxury products
(Emerald Group Publishing Ltd., 2018)The spending capacity of the middle-income class increases with growing economies. With this increase, luxury goods are not only consumed by rich people alone. For this reason, luxury brands are expanding their target ... -
Online News Consumption Habits of University Students in Greece and Turkey
(Emerald Group Publishing Ltd., 2020)The challenges of digitalisation on news organisations, future of newspapers and other traditional media present an ongoing struggle. Although there is a general decline in news consumption in all cohorts, youth in specific ...
