Browsing by Subject "Network Analysis"
Now showing items 1-2 of 2
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Discovering Customer Purchase Patterns in Product Communities: An Empirical Study on Co-Purchase Behavior in an Online Marketplace
(Mdpi, 2021)Marketplace platforms gather and store data on each activity of their users to analyze their customer purchase behavior helping to improve marketing activities such as product placement, cross-selling, or customer retention. ... -
Modularity analysis of a bipartite network for an e-commerce shop
(Kadir Has Üniversitesi, 2016)Many real-world systems which are of interest to both researchers and practitioners can be modeled as networks – sets of nodes, representing objects, and links between them, representing the interactions among these objects. ...