Browsing by Subject "Scale Development"
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CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY
(Beykoz Üniversitesi, 2018)In the domains of marketing and consumer behavior, there has been a paradigmatic shift from fully rational and mechanical human beings towards the dominance of feelings, irrationalities and impulses. Hence, there has ... -
Does seeing deviant other-tourist behavior matter? The moderating role of travel companions
(Elsevier Sci Ltd, 2022)Despite the contagion effect of deviant behavior in tourism settings, tourist-to-tourist effects have been largely ignored, including the joint impacts between other tourists and tourists' companions. This study proposes ...