Browsing by Subject "organizational identity"
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Positioning new identities for appeal: Configurations of optimal distinctiveness amid ancestral identities
(SAGE PUBLICATIONS LTD, 2021)The theory of strategic balance argues that organizations that are neither too similar to nor too distinct from their rivals will be best positioned to meet competing demands for legitimacy and competition. This is because ... -
Shared Identity Schemas Shape Incumbent Responses to New Entrants
(Informs, 2022)An outstanding question in research on competitive strategy is what determines the strength and type of strategic response that incumbents deploy against new entrants. We argue that strategists' assessment of threat from ...