Search
Now showing items 121-122 of 122
Consumer-brand relationships in Turkey
(Emerald Group Publishing Ltd., 2018)
Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer-brand relationship ...
Experience consumption in Turkey
(Emerald Group Publishing Ltd., 2018)
The consumer behaviour literature is evolving towards the assumption that products are inherently experiential bundles, and after all, all businesses are operating within the experienced economy. Experiences are much more ...