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Now showing items 21-25 of 25
Detection of Click Spamming in Mobile Advertising
(Springer Science and Business Media B.V., 2020)
Most of the marketing expenditures in mobile advertising are conducted through real-time bidding (RTB) marketplaces, in which ad spaces of the sellers (publishers) are auctioned for the impression of the buyers’ (advertisers) ...
Markdown Optimization in Apparel Retail Sector
(Springer Science and Business Media B.V., 2020)
Price discounts, known as markdowns, are important for fast fashion retailers to utilize inventory in a distribution channel using demand management. Estimating future demand for a given discount level requires the evaluation ...
The effects of digitalization on social entrepreneurship and social value
(IGI Global, 2020)
The intense competition and change by globalization and digitalization in the 21st century have made organizations and people face opportunities, threats, and uncertainty. Digitalization allows new and original business ...
Cyberterrorism: The Borderless Danger
(Brill, 2020)
Cyberspace has its share of attacks by Turkish hacker groups. Because of the extensive fear of immediate cyber terror, Turkish hacker movements are also feared and called terrorists by western media. Attacks by Turkish ...
Online News Consumption Habits of University Students in Greece and Turkey
(Emerald Group Publishing Ltd., 2020)
The challenges of digitalisation on news organisations, future of newspapers and other traditional media present an ongoing struggle. Although there is a general decline in news consumption in all cohorts, youth in specific ...