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The influence of advertisement humor on new product purchase intention: mediation by emotional arousal and cognitive flexibility
(Emerald Group Publishing Ltd, 2023)
PurposeAdvertisements facilitate certain emotions, subsequently influencing purchase intentions. Humor, as an influential way of information expression, is frequently used in ads to elicit emotions. Drawing upon literature ...
Positioning five-star hotels in city destinations: The case of Istanbul, Turkey
(Sage Publications Ltd, 2023)
Destinations and hotel businesses take advantage of many benefits of the online world. Extensive qualitative (review texts) and quantitative (review scores and room rates) data sources enable them to assess their positions ...
Economic Policy Uncertainty and Climate Change: Evidence from CO2 Emission
(Springer, 2023)
In this paper, we study the relationship between Economic Policy Uncertainty (EPU) and carbon dioxide (CO2) emissions. Using an extensive dataset from 23 countries consisting of 6800 firm-year observations, we provide ...
To shop or not to shop while traveling? Exploring the influence of shopping mall attributes on overall tourist shopping satisfaction
(Routledge Journals, Taylor & Francis Ltd, 2023)
The shopping experience may impact tourists' overall dis/satisfaction and, subsequently, the destination's local economy. To address this importance, the current study focused on six important criteria - environmental ...
A Fuzzy-Based Method for Objects Selection in Blockchain-Enabled Edge-IoT Platforms Using a Hybrid Multi-Criteria Decision-Making Model
(Mdpi, 2022)
The broad availability of connected and intelligent devices has increased the demand for Internet of Things (IoT) applications that require more intense data storage and processing. However, cloud-based IoT systems are ...
A novel model based on the fuzzy Grey Relational Analysis (F-GRA) approach for selecting the appropriate high-speed train set
(Springer, 2023)
The high-speed train (HST) system is one of the most critical components of national and international passenger transportation networks. Selecting the appropriate train sets is a critical task for railway operators to ...
The Penetration of European Banking into Ottoman Lands During the Second Half of the Nineteenth Century
(Routledge Journals, Taylor & Francis Ltd, 2023)
We discuss the development of 'modern' banking in core Ottoman lands during the latter half of nineteenth century. We present evidence showing considerable local financial sophistication prior to European entry around 1856. ...
Solution approaches for the bi-objective Skiving Stock Problem
(Pergamon-Elsevier Science Ltd, 2023)
The Skiving Stock Problem (SSP) aims to determine an optimal plan for producing as many large objects as possible by combining small items. The skiving process may need different considerations depending on the production ...
Enhancing multiple-choice question answering through sequential fine-tuning and Curriculum Learning strategies
(Springer London Ltd, 2023)
With the transformer-based pre-trained language models, multiple-choice question answering (MCQA) systems can reach a particular level of performance. This study focuses on inheriting the benefits of contextualized language ...
Improvement of mechanical strength of mortars by different morphological zinc oxide nanoparticles
(ICE Publishing, 2022)
This study presents novel nano-mixtures containing zinc oxide (ZnO) nanoparticles (NPs) to enhance the mechanical properties of cement mortars. Different morphological ZnO NPs were synthesised through the green sonochemical ...