Browsing Araştırma Çıktıları | WoS | Scopus | TR-Dizin | PubMed by Subject "Click spamming"
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Detection of Click Spamming in Mobile Advertising
(Springer Science and Business Media B.V., 2020)Most of the marketing expenditures in mobile advertising are conducted through real-time bidding (RTB) marketplaces, in which ad spaces of the sellers (publishers) are auctioned for the impression of the buyers’ (advertisers) ...