Browsing Araştırma Çıktıları | WoS | Scopus | TR-Dizin | PubMed by Subject "Consumer experience"
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Utilitarian motivations to engage with travel websites: an interactive technology adoption model
(Emerald Group Publishing Ltd, 2023)PurposeThis study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility have a significant effect on the ...