Browsing Araştırma Çıktıları | WoS | Scopus | TR-Dizin | PubMed by Subject "Customer empowerment"
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When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation-Performance Link
(Sage Publications, 2019)Research on customer participation (CP) has focused on its benefits for customers. However, recent research suggests that CP is beneficial to both customers and firms. The literature is also sparse on the economic (e.g., ...