Browsing Araştırma Çıktıları | WoS | Scopus | TR-Dizin | PubMed by Subject "Customers"
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Web Designers, Social E-Value Creation and E-Business Planning: Understanding Resistance from Conflicting Demands
(Igi Global, 2012)This chapter investigates the conflicting demands faced by web designers in the development of social e-atmospherics that aim to encourage e-value creation, thus strengthening and prolonging market planning strategies. ...