Browsing Araştırma Çıktıları | WoS | Scopus | TR-Dizin | PubMed by Subject "New product selling"
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Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective
(Springer, 2020)Firms are increasingly deploying a value-based selling (VBS) approach in their sales organizations to drive growth for new offerings. However, VBS adoption remains challenging, signaling that leaders need guidance to ...