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Now showing items 41-50 of 54
The media and media policy
(Taylor and Francis, 2019)
[No abstract available]
Consumer-brand relationships in Turkey
(Emerald Group Publishing Ltd., 2018)
Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer-brand relationship ...
From TRT to Netflix: Implications of Convergence for Television Dramas in Turkey
(Springer International Publishing, 2020)
Since the1980s, the television (TV) drama has proved to be one of the most dominant formats on Turkish TV channels and occupied major slots on primetime throughout the 1990s and 2000s. As Internet penetration grew, on-demand ...
Recent Industrial Policies in Japan
(Springer, 2015)
Traditional Japanese industrial policies have, since the 1990s, evolved towards knowledge-based industrial policies. In this chapter, we first explain the salient features of both the traditional and knowledge-based ...
Financial deregulation and the 2007–08 US financial crisis
(Edward Elgar Publishing Ltd., 2015)
[No abstract available]
The mystique of luxury products
(Emerald Group Publishing Ltd., 2018)
The spending capacity of the middle-income class increases with growing economies. With this increase, luxury goods are not only consumed by rich people alone. For this reason, luxury brands are expanding their target ...
The effects of digitalization on social entrepreneurship and social value
(IGI Global, 2020)
The intense competition and change by globalization and digitalization in the 21st century have made organizations and people face opportunities, threats, and uncertainty. Digitalization allows new and original business ...
Istanbul convertible: A Magic Carpet Ride through genres
(Routledge Taylor & Francis Group, 2010)
[No abstract available]
Experience consumption in Turkey
(Emerald Group Publishing Ltd., 2018)
The consumer behaviour literature is evolving towards the assumption that products are inherently experiential bundles, and after all, all businesses are operating within the experienced economy. Experiences are much more ...
Future(s) of the city: Istanbul for the new century
(Routledge Taylor & Francis Group, 2010)
[No abstract available]