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Branding cities in the age of social media: A comparative assessment of local government performance
(Springer International Publishing, 2015)
This chapter is a comparative study of how three local governments- Cape Town (South Africa), Philadelphia (Pennsylvania, USA), and Myrtle Beach (South Carolina, USA)-use social media platforms in their city branding ...
The media and media policy
(Taylor and Francis, 2019)
[No abstract available]
Consumer-brand relationships in Turkey
(Emerald Group Publishing Ltd., 2018)
Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer-brand relationship ...
From TRT to Netflix: Implications of Convergence for Television Dramas in Turkey
(Springer International Publishing, 2020)
Since the1980s, the television (TV) drama has proved to be one of the most dominant formats on Turkish TV channels and occupied major slots on primetime throughout the 1990s and 2000s. As Internet penetration grew, on-demand ...
Detection of Click Spamming in Mobile Advertising
(Springer Science and Business Media B.V., 2020)
Most of the marketing expenditures in mobile advertising are conducted through real-time bidding (RTB) marketplaces, in which ad spaces of the sellers (publishers) are auctioned for the impression of the buyers’ (advertisers) ...
Financial deregulation and the 2007–08 US financial crisis
(Edward Elgar Publishing Ltd., 2015)
[No abstract available]
Markdown Optimization in Apparel Retail Sector
(Springer Science and Business Media B.V., 2020)
Price discounts, known as markdowns, are important for fast fashion retailers to utilize inventory in a distribution channel using demand management. Estimating future demand for a given discount level requires the evaluation ...
The effects of digitalization on social entrepreneurship and social value
(IGI Global, 2020)
The intense competition and change by globalization and digitalization in the 21st century have made organizations and people face opportunities, threats, and uncertainty. Digitalization allows new and original business ...
Istanbul convertible: A Magic Carpet Ride through genres
(Routledge Taylor & Francis Group, 2010)
[No abstract available]
Experience consumption in Turkey
(Emerald Group Publishing Ltd., 2018)
The consumer behaviour literature is evolving towards the assumption that products are inherently experiential bundles, and after all, all businesses are operating within the experienced economy. Experiences are much more ...