Scopus İndeksli Yayınlar Koleksiyonu by Institution Author "Kıygı-Çallı, Meltem"
Now showing items 1-2 of 2
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Babbling through social media: A cross-country study mapping out social networks using eWOM intentions
Zülal, İşler; Kıygı-Çallı, Meltem; El Oraiby, Maryam (Springer, 2023)This research aims to determine the factors affecting the users’ electronic word-of-mouth (eWOM) seeking and sharing intentions and to reveal the interactions among and within clusters using social network analysis (SNA). ... -
Forecasting time-varying arrivals: Impact of direct response advertising on call center performance
Kıygı-Çallı, Meltem; Weverbergh, Marcel; Franses, Philip Hans (Elsevier Inc., 2021-07)This study investigates manpower planning and the performance of a national call center for scheduling car repairs and responding to road interventions. We model the impact of advertising on the required capacity and develop ...