Browsing Scopus İndeksli Yayınlar Koleksiyonu by Subject "Elaboration Likelihood Model"
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Utilitarian motivations to engage with travel websites: an interactive technology adoption model
(Emerald Group Publishing Ltd, 2023)PurposeThis study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility have a significant effect on the ...