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Now showing items 21-30 of 33
Branding cities in the age of social media: A comparative assessment of local government performance
(Springer International Publishing, 2015)
This chapter is a comparative study of how three local governments- Cape Town (South Africa), Philadelphia (Pennsylvania, USA), and Myrtle Beach (South Carolina, USA)-use social media platforms in their city branding ...
The media and media policy
(Taylor and Francis, 2019)
[No abstract available]
Consumer-brand relationships in Turkey
(Emerald Group Publishing Ltd., 2018)
Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer-brand relationship ...
Financial deregulation and the 2007–08 US financial crisis
(Edward Elgar Publishing Ltd., 2015)
[No abstract available]
Istanbul convertible: A Magic Carpet Ride through genres
(Routledge Taylor & Francis Group, 2010)
[No abstract available]
Experience consumption in Turkey
(Emerald Group Publishing Ltd., 2018)
The consumer behaviour literature is evolving towards the assumption that products are inherently experiential bundles, and after all, all businesses are operating within the experienced economy. Experiences are much more ...
Spline interpolation based channel estimation for ACO-OFDM over visible light channels
(Institute of Electrical and Electronics Engineers Inc., 2016)
Visible light communication has been considered one of promising candidate technology to solve performance limitation due to bandwidth shortage at radio frequency (RF) band. In VLC system, the visible light is used not ...
Love stories and diasporic identity narratives: Mediatized practices of storytelling in the Moroccan diaspora
(Intellect Ltd., 2017)
Storytelling is one of the oldest ways of giving human experiences a meaning and presenting the world from one’s own perspective. Stories are amongst key cultural resources for identity construction. Throughout the history ...
Dynamics of cooperation and conflict in NATO-EU relations
(International Relations Council of Turkey, 2014)
NATO's supremacy in the security and defence structures of the Euro-Atlantic region during the Cold War era has prevented the development of a self-sustained European security mechanism. With the end of the Cold War, ...
Future(s) of the city: Istanbul for the new century
(Routledge Taylor & Francis Group, 2010)
[No abstract available]