Browsing Tez Koleksiyonu by Subject "Self production"
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Analyzing and measuring emotions on customer coproduction process through empirical researh on ikea customers in Turkey
(Kadir Has Üniversitesi, 2012)Today's consumers are prioritizing their expenditure and they think about what.sreally worth it. At this point .Do it Yourself.(DiY) appears as a valuable alternative. For most of the people the underlying drivingforce is ...