Browsing Fakülteler by Author "Ozturkcan, Selcen"
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Case Study 8: IGaranti: Expanding the Frontiers of Mobile Banking Innovation
Ozturkcan, Selcen; Tunçalp, Deniz (Springer International Publishing, 2016)iGaranti have claimed many awards and recognitions in addition to the wide press coverage. Two years into its launch iGaranti counted for an active user base of 110 k. However the spread of its reach was only about 2?% of ...