Browsing İşletme Fakültesi by ORCID "0000-0002-2979-9309"
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Babbling through social media: A cross-country study mapping out social networks using eWOM intentions
Zülal, İşler; Kıygı-Çallı, Meltem; El Oraiby, Maryam (Springer, 2023)This research aims to determine the factors affecting the users’ electronic word-of-mouth (eWOM) seeking and sharing intentions and to reveal the interactions among and within clusters using social network analysis (SNA). ...