Browsing İşletme Fakültesi by Subject "Confirmatory Factor Analysis"
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CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY
(Beykoz Üniversitesi, 2018)In the domains of marketing and consumer behavior, there has been a paradigmatic shift from fully rational and mechanical human beings towards the dominance of feelings, irrationalities and impulses. Hence, there has ...