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Now showing items 51-60 of 73
Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective
(Springer, 2020)
Firms are increasingly deploying a value-based selling (VBS) approach in their sales organizations to drive growth for new offerings. However, VBS adoption remains challenging, signaling that leaders need guidance to ...
Revenue management with minimax regret negotiations
(Pergamon-Elsevıer Scıence Ltd, 2016)
We study the dynamic bilateral price negotiations from the perspective of a monopolist seller. We first study the classical static problem with an added uncertainty feature. Next, we review the dynamic negotiation problem, ...
Political Will, Political Skill, Network Resources and Personal Reputation: A Serial Two-Mediator Model
(Sciendo, 2020)
Purpose: Although social capital and positive reputation in organizations are essential for career success, there is a limited perspective in the literature on the political characteristics (motivation and ability) that ...
Does governance affect corporate diversification behaviour in emerging markets?
(Routledge Journals, Taylor & Francıs Ltd, 2020)
This paper investigates the role of firm-level and country-level governance on corporate diversification behaviour in emerging markets. The results show that firms with combined leadership structure are more diversified ...
Developing a measure for "connectorship" as a component of engaged leadership
(Emerald Group Publishing Ltd, 2016)
Purpose - The purpose of this paper is to report the findings of a mixed methods study that explored how active community engaged and connected managers were in their local and broader communities (engaged leadership, EL). ...
Delineating the concept of corporate social innovation: Toward a multidimensional model
(Inderscience Publishers, 2019)
Business organisations are facing increasing pressure over their role in society. Social innovation is a relatively new concept used to define efforts to develop novel and innovative solutions to social challenges. The aim ...
Using Fuzzy Set Theory in the Comparison of Customer Satisfaction Levels
(Süleyman Demirel Üniversitesi, 2019)
Customer satisfaction is the key to the survival and profitability of all
businesses. In the ever-changing business world, this concept has gained more
importance. In particular, in industries where new firms based on ...
PAZARLAMA BİLİMİNDE DUYGU VE DUYGU DURUMU KAVRAMLARI İÇİN BAZ ALINMIŞ TEORİLER
(Cahit Aydemir, 2019)
Günlük hayatın ve insan benliğinin ayrılmaz birer parçası olan duygular, pazarlama bilimi içerisinde çeşitli
bağlamlarda çalışılmıştır. Bu makalenin amacı, duygu ve duygu durumu kavramlarının pazarlama bilimi
içerisinde ...
Duygu Durumunun Tüketici Şikayet Davranışına Etkisi Hakkında Bir Pilot Çalışma
(Melih Topaloğlu, 2018)
Bu pilot çalışmanın amacı, duygu durumunun tüketici şikâyet davranışı üzerindeki
etkisini incelemek ve oluşturulan kavramsal modelin ön testini yapmaktır. Çalışmanın
kavramsal modeli, algılanan marka değeri, algılanan ...
Markaların Sosyal Medya Yardım Masası Hesaplarına Yapılan Şikayetlerin Analizi: Yüksek Teknoloji Ürünleri Üzerine Bir Çalışma
(Melih Topaloğlu, 2018)
Bu araştırmada marka müşterilerinin satın alıp kullandıkları ürünlerle ilgili istek
ve şikayetlerini ilettikleri çevrimiçi yardım masalarıyla olan etkileşimi incelenerek
markaların şikayetlere nasıl yanıt verdikleri ve ...