Browsing Psikoloji Bölümü Koleksiyonu by Subject "Sleeper effect"
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How people can become persuaded by weak messages presented by credible communicators: Not all sleeper effects are created equal
(Academic Press Inc Elsevier Science, 2017)The sleeper effect has been proposed to describe temporal changes in persuasion for messages associated with noncredible sources. The present research introduces a new kind of sleeper effect denoting increases in persuasion ...