Browsing İşletme Bölümü Koleksiyonu by Type "article"
Now showing items 61-65 of 65
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Unpacking the Relationship Between Materialism Status Consumption and Attitude to Debt the Role of Islamic Religiosity
(Emerald Group Publishing Limited, 2016)Purpose - The purpose of the study is to investigate how religiosity affects these relationships inTurkey where consumption is de-stigmatized among a new economic elite with strong ties to Islamism. The literature commonly ... -
Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective
(Amer Marketing Assoc, 2018)The literature examining the effect of sales control on salesperson performance is at best equivocal. To reconcile inconsistencies in empirical findings this research introduces two new types of salesperson learning: ... -
Using Fuzzy Set Theory in the Comparison of Customer Satisfaction Levels
(Süleyman Demirel Üniversitesi, 2019)Customer satisfaction is the key to the survival and profitability of all businesses. In the ever-changing business world, this concept has gained more importance. In particular, in industries where new firms based on ... -
Ürün Tercihlerini Etkileyen Ambalaj Tasarım Faktörlerinin Kısmi Yarar Konjoint Analizi İle Belirlenmesi: Organik Sabun Ürünü Üzerine Bir Çalışma
(Adem Anbar, 2019)Bu çalışmanın amacı farklı ambalaj tasarımlarının tüketici satın alma niyetine olan etkilerini ortaya koymak ve bu etkinin hangi ambalaj tasarımı için en fazla olduğunu belirlemektir. Bu amaçla ambalaj tasarımında bulunan ... -
When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees' Job Satisfaction and Performance?
(Amer Marketing Assoc, 2016)The role of coworkers' customer orientation (CO) in influencing an employee's CO has received sparse attention in the literature. This research serves two purposes. First the study draws on person-group fit theory to develop ...