Browsing by Subject "(mis)fit"
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When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees' Job Satisfaction and Performance? Authors:
Publisher and Date:(Amer Marketing Assoc, 2016)The role of coworkers' customer orientation (CO) in influencing an employee's CO has received sparse attention in the literature. This research serves two purposes. First the study draws on person-group fit theory to develop ...