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dc.contributor.advisorHawks, Banu Baybarsen_US
dc.contributor.authorBaykara, Betulen_US
dc.date.accessioned2019-07-12T08:35:40Zen_US
dc.date.available2019-07-12T08:35:40Zen_US
dc.date.issued2014en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12469/1928en_US
dc.description.abstractGunumuzde kuresellesmenin etkisi ve iletisim araclarindaki cesitlilik nedeniyle bilginin hizla yayilmasi isletmelerin rekabet edebilecegi unsurlarin farklilasmasina neden olmustur. Ýsletmelerin rakipleri karsisinda saglayacagi ustunluk somut degerlerin otesinde soyut degerlerle olculmektedir. Bu durum isletmeleri ahlaki etik ve sosyal meselelere duyarli olmaya itmis ve ekonomik sorumluluklarin yaninda sosyal sorumluluklarin da varligini gundeme getirmistir. Zaman icerisinde sosyal sorumlulugun kurumsal boyuta tasinmasiyla paydas cikarlarinin isletme cikarlari ile birlikte gozetilmesi anlayisi benimsenmistir. Paydas beklentilerini karsilamadaki duyarlilik isletmeleri rakipleri karsisinda farklilastiracak ve rekabet ustunlugu yaratacak ayni zamanda isletmeye yonelik tutum ve davranislari olumlu yonde etkileyerek toplum nezdinde bir kanaat olusmasini saglayacaktir. Olusan olumlu kanaat isletmeye atfedilen itibardir. Ýtibar algi ile gerceklik arasinda olusan izlenimdir. Bu tezde bankalarin sosyal sorumluluk faaliyetleri ustlenme nedenleri ve sosyal sorumlulugun bankalarin kurumsal itibarlarindaki rolu incelenmeye calisilmistir. ornek secilen bankalarin kurumsal sosyal sorumluluk calismalarindan yola cikilarak yapilan odak grup gorusmesi ve derinlemesine mulakat ile hipotez test edilmistir.en_US
dc.description.abstractNowadays, elements that business organizations can compete with has changed dramatically due to variations in communication tools and globalization. Superiority over rivals is being measured with abstract values above and beyond concrete values. This situation made business organizations more social, moral and ethical driven and social responsibilities are brought to agenda in addition to economic responsibilities. While social responsibilities become part of corporate culture, beneficiaries' interests are to be guarded along with companies interests. Company's sensitive approach in regards to meet beneficiaries' interests will differentiate the company against its rivals and contribute a definite competition advantage to the company by effecting manner and behaviours against the company. Sensitivity to the beneficiaries' interests will generate a positive opinion in the society by affecting the attitude and behavior of the society to the company. Positive opinion about a company is called as reputation. Reputation is a direct relation within perception and the reality. Our aim in this study is to evaluate the relation between the reasons of Banks' which force them to undertake corporate social responsibility and effects of these projects to their reputation. Hypotesis is tested with focus group interviews and in-depth interview on the basis of social responsibility projects of chosen Banks.en_US
dc.language.isoTurkishen_US
dc.publisherKadir Has Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectKurumsal sosyal sorumluluken_US
dc.subjectSosyal sorumlulukta paydaş kavramıen_US
dc.subjectKurumsal itibaren_US
dc.subjectKurumsal itibarın işletmeler için önemien_US
dc.subjectCorporate social responsibilityen_US
dc.subjectBeneficiary of corporate social responsibilitiyen_US
dc.subjectCorporate reputationen_US
dc.subjectImportance of corporate reputation for companiesen_US
dc.titleBankalarin sosyal sorumluluk faaliyetleri ustlenme nedenleri ve sosyal sorumlulugun kurumsal itibarlarindaki roluen_US
dc.typeMaster's Thesisen_US
dc.contributor.departmentKadir Has University : Graduate School of Social Sciences : Corporate Communications and Public Relations Managementen_US


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