Analyzing and measuring emotions on customer coproduction process through empirical researh on ikea customers in Turkey
Today's consumers are prioritizing their expenditure and they think about what.sreally worth it. At this point .Do it Yourself.(DiY) appears as a valuable alternative. For most of the people the underlying drivingforce is financial concerns which are alsothe starting point of self assembly industrial products. On the otherhand acceptable amount of consumers prefer actually making something themselves.This is an important element which makes DiY appealing. So DiY is not just a process. -- Abtract'tan.