Mobile Learning in Higher Education: a Marketing Course Design Project in Austria
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Date
2013
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Publisher
Elsevier Science Bv
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Abstract
The course concept introduced in this paper was implemented in 2011 in a university in Austria and shows an approach for integrating mobile learning modules in higher education. The results of the course as revealed in the research show the advantages as well as the potential for improvement of the system and its use in higher education. (C) 2013 The Authors. Published by Elsevier Ltd.
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Keywords
Mobile learning, Higher education, Marketing, E-Learning
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Volume
93
Issue
Start Page
2125
End Page
2129