Browsing by Author "Kafkas, Kenan"
Now showing items 1-4 of 4
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Discovering Customer Purchase Patterns in Product Communities: An Empirical Study on Co-Purchase Behavior in an Online Marketplace
Kafkas, Kenan; Perdahci, Ziya Nazim; Aydin, Mehmet Nafiz (Mdpi, 2021)Marketplace platforms gather and store data on each activity of their users to analyze their customer purchase behavior helping to improve marketing activities such as product placement, cross-selling, or customer retention. ... -
Ground Truth in Network Communities and Metadata-Aware Community Detection: A Case of School Friendship Network
Real-world networks are everywhere and can represent biological, technological, and social interactions. They constitute complicated structures in terms of type of things and their relations. Understanding the network ... -
A network science approach to correlations between course achievement and community structure in school friendship networks
Kafkas, Kenan (Kadir Has Üniversitesi, 2017)in this research we examine a secondary school social network. We apply social network analysis (SNA) techniques on the close friendship structure of the students. Our aim is to answer the following questions regarding the ... -
Product and customer segmentation by purchase behavior in e-commerce platforms using stochastic block model
Kafkas, Kenan (Kadir Has Üniversitesi, 2022-06)To attract and maintain lucrative clientele, commercial internet platforms compete with a multitude of competitors by providing appropriate goods and services, em ploying a range of marketing methods to get a competitive ...