Browsing by ORCID "Camilleri, Mark Anthony/0000-0003-1288-4256;"
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Utilitarian motivations to engage with travel websites: an interactive technology adoption model
Camilleri, Mark Anthony; Kozak, Metin (Emerald Group Publishing Ltd, 2023)PurposeThis study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility have a significant effect on the ...