Browsing by Type "Master's Thesis"
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The influence of electronic word-of-mouth on purchasing decisions of online consumers: The case of Airbnb users in Turkey Authors:
Publisher and Date:(Kadir Has University, 2020)Airbnb is one of the most prominent online peer-to-peer companies in the short-term rentals business. The company works as a mediator between the host and the guest. The face-to-face interaction found in Airbnb entails more risks than other e-commerce platforms. Therefore, the heaviest burden on the company is to build trust among its users. The main goals of the study reported here are to examine the importance of online reviews found in the Airbnb, and the factors that increase the trust of the ...