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Social commerce motivations, trust and intentions: An investigation from generational perspectives
(Kadir Has Üniversitesi, 2020)
Sosyal ticaret, sosyal etkileşimi desteklemek için sosyal ağları kullanarak çevrim içi ticari işlemleri ve ürün ve hizmet satın alımlarını içeren bir e-ticaret dalıdır. Birçok şirket Web 2.0 ve ilgili teknolojilerini ...
The effect of relationship marketing on customer loyalty: An investigation in the transportation sector
(Kadir Has Üniversitesi, 2020)
Customer satisfaction and customer loyalty are essential concepts in today's business world, where gaining a competitive advantage is becoming increasingly hard, and sustainability becomes more complicated day by day. In ...
An investigation of online dating application motivations and behaivor
(Kadir Has Üniversitesi, 2020)
Çevrimiçi flört uygulamaları, insanların birbirleriyle bağlantı kurma biçiminde devrim yaratmıştır. çevrimiçi buluşma hizmetleri pazarı 2017 yılında 6 milyon dolar iken 2025 yılına kadar 9 milyon dolara ulaşması beklenmektedir ...
The effects of service quality and e-service quality on customer satisfaction, e-satisfaction, loyalty, e-loyalty: A study on aviation sector
(Kadir Has Üniversitesi, 2020)
The main aim of this thesis is clarifying the effects of factors (tangibles factors, reliability, assurance, empathy and also enthusiasm) on customer satisfaction and also customer loyalty, the first of which is accepted ...
Research ethical issues while collecting free data from social media and its impact on consumer perception
(Kadir Has Üniversitesi, 2020)
Early developments on the internet and the improvement of social media have encouraged the interconnectivity of consumers. Consumers have social cooperation's through social media, such as online sites, networks, evaluations, ...
The effect of signals on new venture funding in the context of an emerging market
(Kadir Has Üniversitesi, 2022-05)
New ventures need to access external financial resources to exploit market opportunities. As they do not yet have track records such as proven technologies, finished products, and verified market demand, prospective investors ...
Forecasting employees' promotion based on the personal indicators by using a machine learning algorithm
(Kadir Has Üniversitesi, 2022-06)
Job promotion is considered one of the most important issues of importance in any organization, as it is vital for administrative development, and a means of motivating the worker for self-development and willingness to ...
Data-driven advertising: The effectiveness of dynamic product ads (Dpas)
(Kadir Has Üniversitesi, 2021)
Dynamic Product Ads (DPAs) are data-driven online advertising forms for mostly remarketing purposes or detect consumers who are interested in that category of product. Both large-scale and small-scale businesses can use ...
The effects of digital strategies on customer churn in the telecom industry
(Kadir Has Üniversitesi, 2022-06)
The telecom industry has been saturated over the last years and organic growth in the number of customers has been slowing down. Institutions allocate a significant amount of resources to reducing churn rates as the ...
Organizational responses to status loss: Symbolic and substantive action as alternative ways of recovery
(Kadir Has Üniversitesi, 2022-06)
Given the dominant view of status as a stable asset, much research has considered organizations as passive recipients of a steady social hierarchy. Yet, status orders can be subject to predictable or unexpected changes, ...