Search
Now showing items 21-30 of 33
Female social entrepreneurship in Turkey
(Palgrave Macmillan, 2015)
[No abstract available]
Cultural identity in ‘fragile’ communities: Greek orthodox minority media in Turkey
(Taylor and Francis, 2016)
The appropriation of community media by ethno-religious minorities raises questions about the relationship between media, ethnicity, identity and citizenship. Scholars consider minority media institutions instrumental for ...
Branding cities in the age of social media: A comparative assessment of local government performance
(Springer International Publishing, 2015)
This chapter is a comparative study of how three local governments- Cape Town (South Africa), Philadelphia (Pennsylvania, USA), and Myrtle Beach (South Carolina, USA)-use social media platforms in their city branding ...
The media and media policy
(Taylor and Francis, 2019)
[No abstract available]
Consumer-brand relationships in Turkey
(Emerald Group Publishing Ltd., 2018)
Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer-brand relationship ...
Recent Industrial Policies in Japan
(Springer, 2015)
Traditional Japanese industrial policies have, since the 1990s, evolved towards knowledge-based industrial policies. In this chapter, we first explain the salient features of both the traditional and knowledge-based ...
Financial deregulation and the 2007–08 US financial crisis
(Edward Elgar Publishing Ltd., 2015)
[No abstract available]
The mystique of luxury products
(Emerald Group Publishing Ltd., 2018)
The spending capacity of the middle-income class increases with growing economies. With this increase, luxury goods are not only consumed by rich people alone. For this reason, luxury brands are expanding their target ...
Istanbul convertible: A Magic Carpet Ride through genres
(Routledge Taylor & Francis Group, 2010)
[No abstract available]
Experience consumption in Turkey
(Emerald Group Publishing Ltd., 2018)
The consumer behaviour literature is evolving towards the assumption that products are inherently experiential bundles, and after all, all businesses are operating within the experienced economy. Experiences are much more ...