Search
Now showing items 191-200 of 212
Detection of Click Spamming in Mobile Advertising
(Springer Science and Business Media B.V., 2020)
Most of the marketing expenditures in mobile advertising are conducted through real-time bidding (RTB) marketplaces, in which ad spaces of the sellers (publishers) are auctioned for the impression of the buyers’ (advertisers) ...
Trust in news in the context of political polarization: A case study of Turkey
(Taylor and Francis, 2022)
[No abstract available]
Nation, Media and Communicative Space
(Palgrave Macmillan, 2021)
Media are implicated in the exercise and formation of citizenship in a number of ways. The nation-state, as the main ‘communicative space’, was a valuable analytical tool to evaluate the era in which communications and ...
Introduction
(Taylor and Francis, 2021)
[No abstract available]
Markdown Optimization in Apparel Retail Sector
(Springer Science and Business Media B.V., 2020)
Price discounts, known as markdowns, are important for fast fashion retailers to utilize inventory in a distribution channel using demand management. Estimating future demand for a given discount level requires the evaluation ...
Handbook on tourism, public health and wellbeing
(Edward Elgar Publishing Ltd., 2022)
In a time of rapid change for travel-related health interventions, this timely Handbook offers critical insights into the interrelationship between tourism, public health, and the wellbeing of local communities and tourists. ...
The effects of digitalization on social entrepreneurship and social value
(IGI Global, 2020)
The intense competition and change by globalization and digitalization in the 21st century have made organizations and people face opportunities, threats, and uncertainty. Digitalization allows new and original business ...
The values underlying the European Social Charter
(Brill, 2022)
[No abstract available]
New Media and Politics of Communicative Citizenship
(Palgrave Macmillan, 2021)
In this chapter, the aim is to consider the impact of technological and economic convergence in the media system in 2010s. The Internet emerged as a new area of limitation and censorship, which intensified during the ...
COMIC SOCRATES? The Clouds, Taste, and Philosophy
(Duke University Press, 2022)
In the Clouds, Aristophanes apparently ridicules Socratic philosophy as a useless, essentially passive preoccupation, which, “twisted” in the wrong hands, can seriously harm the City. But such an instrumentalist reading ...