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Rethinking the role of tourism in modern society through the lenses of the public and general wellbeing
(Edward Elgar Publishing Ltd., 2022)
[No abstract available]
Accelerated trends in tourism marketing and tourist behaviour
(Taylor and Francis, 2023)
Despite its much longer historical background, particularly since the 1980s, the world of marketing has entered a new era, becoming more consumer-oriented. Thus, consumers have come to be at the centre of all production ...