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When Sharing Less Means More: How Gender Moderates the Impact of Quantity of Information Shared in a Social Network Profile on Profile Viewers' Intentions About Socialization
(Routledge, 2014)
This study summarizes the results from a 2 (low vs. high information) × 2 (female vs. male profile) experiment that investigates the impact of quantity of information shared on a Social Network Site (SNS) profile on viewers' ...