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Web Designers, Social E-Value Creation and E-Business Planning: Understanding Resistance from Conflicting Demands
(Igi Global, 2012)
This chapter investigates the conflicting demands faced by web designers in the development of social e-atmospherics that aim to encourage e-value creation, thus strengthening and prolonging market planning strategies. ...
More or less: Amount of personal information displayed in Social Network Site profiles and its impact on viewers' intentions to socialize with the profile owner
(2012)
This paper presents the results of an experiment that employed a 2 (low vs. high information) by 2 (male vs. female profile) design to investigate the relationship between amount of information displayed in a Social Network ...