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Unsetting the standards of female beauty: an examination of contemporary images of women in advertisement
(Kadir Has Üniversitesi, 2014)
This study examines the representations of female beauty as a myth in print advertisements in contemporary popular culture. Within many different types of physical beauty that are made popular by mainstream advertisings ...
How does new media affect the creative department of advertising agencies in Turkey?
(Kadir Has Üniversitesi, 2014)
Bu çalışmanın amacı, yeni birer reklam mecrası haline dönüşen dijital platformların Türk Reklam Ajanslarının kreatif departmanlarının işleyişine etkilerini araştırmaktır. Reklam sektöründe son yıllarda yaşanan dijital ...