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Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective
(Elsevier Sci Ltd, 2022)
This research investigates perceptions about online content attractiveness, interactive engagement and real time conversation capabilities through travel and tourism social media groups. The study hypothesizes that these ...
Utilitarian motivations to engage with travel websites: an interactive technology adoption model
(Emerald Group Publishing Ltd, 2023)
PurposeThis study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility have a significant effect on the ...