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Preface
(Taylor and Francis, 2022)
[No abstract available]
Challenges of Teaching in a Different Culture: An Auto-Ethnographic Study
(Cognizant Communication Corp, 2021)
Teaching in a different culture and environment is always a challenging issue. This may last from a few months to a few years, depending on the consequences of personal characteristics and environmental situations. Based ...
Health and Hygiene as a Factor of Destination Competitiveness: A Comparative Study Using Synchronic and Diachronic Data
(Routledge Journals, Taylor & Francis Ltd, 2023)
Health and hygiene is a provision of conditions to maintain public health, and make tourists feel safer and tourism destinations become more competitive. The existing research has been conceptual or critical, and scarce ...
Positioning five-star hotels in city destinations: The case of Istanbul, Turkey
(Sage Publications Ltd, 2023)
Destinations and hotel businesses take advantage of many benefits of the online world. Extensive qualitative (review texts) and quantitative (review scores and room rates) data sources enable them to assess their positions ...
International Case Studies in Tourism Marketing
(Taylor and Francis, 2022)
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation ...
Customer experience in five-star hotel businesses: is it an “experience” for customers?
(Emerald Publishing, 2023)
Purpose: Concerning the development of “experience” as an economic phenomenon, this study aims to analyse customers' evaluations of their experiences in five-star hotel businesses and to identify if the hospitality experience ...
Accelerated trends in tourism marketing and tourist behaviour
(Taylor and Francis, 2023)
Despite its much longer historical background, particularly since the 1980s, the world of marketing has entered a new era, becoming more consumer-oriented. Thus, consumers have come to be at the centre of all production ...
Handbook on tourism, public health and wellbeing
(Edward Elgar Publishing Ltd., 2022)
In a time of rapid change for travel-related health interventions, this timely Handbook offers critical insights into the interrelationship between tourism, public health, and the wellbeing of local communities and tourists. ...