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The Relationship between Muslim Religiosity Price-Value Consciousness Impulsive Buying Tendency and Post-Purchase Regret: A Moderation Analysis
(Bilgesel Yayincilik San & Tic Ltd, 2014)
Religion has been considered an inseparable part of culture. There is a considerable amount of research examining the relationship between religious affiliation and consumer behavior. Although past studies have confirmed ...
Redefining confidence for consumer behavior research
(Wiley-Liss Inc., 2014)
Although quintessential to market exchange and trade, consumer confidence evokes little interest from marketing scholars, and largely persists as an untapped dimension in consumer behavior research. Nevertheless, the dearth ...