Search
Now showing items 1-1 of 1
The influence of electronic word-of-mouth on purchasing decisions of online consumers: The case of Airbnb users in Turkey
(Kadir Has Üniversitesi, 2020)
Airbnb is one of the most prominent online peer-to-peer companies in the short-term rentals business. The company works as a mediator between the host and the guest. The face-to-face interaction found in Airbnb entails ...