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User-generated and brand-generated content as indicators of university brand personality and business strategy
(Routledge Journals, Taylor & Francis Ltd, 2022)
The rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content ...
Exploring non-linear relationships between perceived interactivity or interface design and acceptance of collaborative web-based learning
(Springer, 2023)
The novelty of this study is in developing a conceptual model for predicting the non-linear relationships between human-computer interaction factors and ease of use and usefulness of collaborative web-based learning or ...