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Integrated Marketing Communication with the understanding of Public Relations
(Istanbul Univ, 2009)
The dicipline of public relations usually used to be at the secondary importance in marketing communication activities for ages. Promotion stage of marketing mix was predominantly advertising. PR, however, was only an extra ...
Development of an enzyme immunoassay for the determination of testosterone
(2003)
In this study, a double antibody enzyme immunoassay for the direct determination of testosterone in plasma was developed. Testosterone 3-O-CMO was conjugated with horseradish peroxidase by the mixed anhydride method, and ...
Hip fracture-dislocation (Pipkin type IV) associated with an apparent traumatic aortic valve rupture. Case history
(2001)
Traumatic aortic valve rupture with resultant aortic insufficiency is a rare complication of blunt trauma. Here reported is a case with a posterior fracture-dislocation of the hip (Pipkin type-IV) and an undisplaced sternum ...
The effects of phase II cardiac rehabilitation programme on patients undergone coronary bypass surgery
(2005)
Objective: To investigate the effects of phase II cardiac rehabilitation in 52 patients undergone coronary artery bypass surgery. Methods: Gradual walking tests, cardio-pulmonary capacity tests and lipid profile were ...
Coronary bypass surgery in octogenarians
(2001)
OBJECTIVE: The age of the patients referred for coronary bypass surgery is getting older progressively. Early and late postoperative outcome of octogenarians were evaluated and compared with younger age group in this study. ...
ON THE INVERSE POINT-SOURCE PROBLEM OF THE POISSON EQUATION
(Istanbul Univ, Fac Engineering, 2005)
In this work, a basic inverse heat conduction problem of a simple 2-D model with steady state heat source is taken into view. The physical problem is for a square region with uniform thermophysical properties and a point ...
Corporate Advertising in Financial Service Companys
(Istanbul Univ, 2007)
Corporate advertising is a field in which public relations and advertising acted together within the integrated marketing communications. Corporate advertising is a dicipline which uses the concepts of public relations ...
Video-assisted minimally invasive (port access) cardiac surgery: Early results
(2003)
Objective: This study was conducted to evaluate early results of video-assisted minimally invasive atrial septal defect closure and mitral valve surgery operations. Material and Methods: Between January and December 2002, ...
Mechanical strength of antibiotic-impregnated bone cement on Day 0 and Day 15: a biomechanical study with Surgical Simplex P and teicoplanin
(2002)
OBJECTIVES: To determine the maximum amount of a specific antibiotic added to 40 g acrylic bone cement in terms of the effect on mechanical properties of the bone cement on Day 0 and after antibiotic release on Day 15. ...
TURKEY'S RELATIONS WITH THE DIVIDED WEST: CHANGING PARAMETERS
(Turkish Policy Quarterly, 2005)
Turkey has been adopting a more European perspective on a number of issues for some time; it should come as no surprise that its foreign policy will become more closely aligned with that of Paris and Berlin over the course ...