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When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation-Performance Link
(Sage Publications, 2019)
Research on customer participation (CP) has focused on its benefits for customers. However, recent research suggests that CP is beneficial to both customers and firms. The literature is also sparse on the economic (e.g., ...
Using Fuzzy Set Theory in the Comparison of Customer Satisfaction Levels
(Süleyman Demirel Üniversitesi, 2019)
Customer satisfaction is the key to the survival and profitability of all
businesses. In the ever-changing business world, this concept has gained more
importance. In particular, in industries where new firms based on ...