Browsing Scopus İndeksli Yayınlar Koleksiyonu by Author "Kafkas, Kenan"
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Discovering Customer Purchase Patterns in Product Communities: An Empirical Study on Co-Purchase Behavior in an Online Marketplace
Kafkas, Kenan; Perdahci, Ziya Nazim; Aydin, Mehmet Nafiz (Mdpi, 2021)Marketplace platforms gather and store data on each activity of their users to analyze their customer purchase behavior helping to improve marketing activities such as product placement, cross-selling, or customer retention. ...